ADDIUVA
Naming, Visual Identity, Web design, Social Media, Video
Comes from the latin word Adiuva which means "help" and that's what they wanted to communicate by not saying assistance in their name. Being a B2B company brings a lot of challenges in terms of design and communication because you have to find a way to look corporate but not too boring.
Every step of the process is very important. You need to find what's the human need, and the business perspective of every board member. You need to be aware of each detail and include all the employees.
The result was a brand that was ready to go outside and have better corporate relationships with its clients. A fresh style of communication in social media and brand collaterals made quite a difference!
