PURE CHEMISTRY
Branding, Packaging
Chemistry is in good hands. This beauty and dermo-cosmetic brand needed a better update to grow in the market of skincare products.
The previous identity was very complex and full of elements, gradients, embossing, etc. We simplify the logo by maintaining the hexagon and the name initials to communicate that the chemical elements are good if you use them in the right way.
A minimalistic identity works for this project in a way that reflects clean & pure materials created in a laboratory to do good in your skin. A brand that creates good products for people and cares about sustainability.
