UN CUARTO TECH
Branding
A brand is most valuable when its main mission is to give back to society and the world before thinking of the revenue of its product. Un Cuarto Tech’s brand purpose is to develop knowledge, inspire, and promote an innovation culture, applying the "learning by doing" methodology in all the courses and workshops they give to companies and children.
They required a re-branding to show a fresh and new face while still being fun, creative, and different. We created the logo, which is made of one side of a square (1/4).
Through the use of color and the basic shapes of letters we were able to create a dynamic layout that was easy to apply in all brand collaterals. The previous logo was a robot face, which made the brand more focused on robotics and tech courses for kids. Now they are expanding their services by designing creative spaces and designing experiences for all types of companies.
